Creating My Artist's Identity

Eliza Roe

Basic Info

Record label: Unsigned artist
Ethnicity: White
Age: 20
Location: Burlington, Vermont, US
What artists doing: college student

Clothing they would wear.

i felt like my artist would wear clothes that were more regular, less expensive and things that could be bought on the highstreet. i felt like if this she did that, then she appears to be more of an average person as opposed to a big global star.
 By doing this perhaps the audience would be able to connect with her more because she wouldn't be seen as a little rich girl but rather a more down to either human being.

Typography i will use.

I have chosen these types of fonts as, they are very aesthetically pleasing, from feedback i received, these fonts were the ones that were particularly chosen. i felt they were more conventional to females,and it seemed to fit my artists identity which is to be this normal, average girl.    

Sample of mise-en-scene i will use.

In terms of locations i would want to be using these for the music video, pace in london at night where it was very brightly lit up. its contrasting to have the bright places at night but i think it will really work well with the song.
with the actors i am only going to have 2 as i dint want the music video to be overcrowded, instead it will only feature the girl for the most part as it puts all focus on her and all emotion i try to evoke from the audience would solely come from her. 

Samples of colours i will use.

i have chosen these colours as they are very bright. i wanted have very bright colours bounce off the night locations, i will incorporate a black and white in some areas of my music video. But i wanted to create the brand for the artist using bright colours to make it seem like she is a very happy and joyful person, and fun to be around. i wanted her to represent a more understated young artist that has lots of talent and potential, rather then create someone that was very self- involved and thought they was a very big star.  

Through the ideas i have presented, i felt that they all connote how i wanted my artist to be presented in a more average way eg, ed sheeran and Adele. i wanted to create a persona that was very bright and joyful, someone that didnt take themselves particularly serious. instead i wanted my artists brand to be more down to earth  and almost shy in some ways.