Target Audience
I felt that my song really
appealed to a younger audience. The feel of the music which has a very chilled
tone could allow for a wider age range, however the sounds that the music
contains are very contemporary which narrows the age range to 16-30.
for me I thought that the
gender would be more specifically aimed at females rather then males. The
lyrics really sway the gender for me, as they feel more about a break up that’s
happened, and you can really hear the emotional hurt in the song. I felt that
females would be able to emotionally connect more, rather then males that tend
not to unravel their emotions.
In terms of interests, I
think that the audience will really be a normal girl, for instance she would
love to shop, be interested in relationships and boys. I feel like their
interests would revolve around a normal late teens life, because ultimately there
the sort of things that I want my persona to like, and that’s how this
emotional connection between the persona and the audience would intensify.
I didn’t think that there
would be a particular location for the audience to be in. Much like ethnicity
the song has a very wide female audience, anyone, anywhere that perhaps have
been through a bad break up can relate. Whether that’s in the country, or
people are more urban.
I felt that the song didn’t
have a specific ethnicity towards it. I felt that anyone could connect with the
song and if they had been through a similar situation or ever felt that type of
emotional hurt then anyone can relate to it.
Analysing Lyrics
The lyrics denoting, ‘begging
for a thread that you had severed long ago’ implies this sense of a
relationship that perhaps never happened, the lyrics doesn’t explain what
really happened but they do connote this sense of a fight that led to a
break-up. The lyrics were very conventional in the sense that it was just
another love song, but the way in which she expresses her pain makes the
difference between a bad love song and one that’s engaging.
The lyrics further talked
about ‘I’m the only thing you need’ which almost contradicts the first verse,
the lyrics are teasing which we constantly want to work out who we should feel
sympathy for and who really was wrong.
I felt that as an audience
the lyrics were confusing because she contradicted herself, but I thought that
this was a good thing as we wanted to listen and really think about whether the
artist was portraying this broken girl or was she the one that broke a mans
heart.
Analysing Music
The music I felt was well
tailored to her voice, I thought that the sounds were very contemporary, it
gave off a very chilled vibe, however it did make me think and actually listen
to the lyrics. I thought it would have been easy for her to use some more
upbeat sounds and be more conventional, but where we hear the beat drop at the
start it slows the song down which for me made it more interesting. For me the
music seemed very experimental, and it was only until the last 25 second that
it seemed to lose the audience with the vinyl being scratched.
Analysing Tempo
The tempo was very
interesting, it denoted when the beat dropped at 0:11 seconds the song slowed down
but sped up half way through the verse. I felt that the tempo was very ‘jumpy’
it was constantly changing which I felt was interesting but it would have been
good to have some stability in the song where the tempo was the same. It did
have that relaxed tone that it intended to have, and the constant change of
tempo was very engaging to the audience it didn’t bore you when listened too.
However I did think that from an audience perspective the tempo jumped too much
and sometimes it felt unnecessary.
How would you communicate this in a video ?
I felt like this song could
have many different interpretations and there were many ways that a music video
could have been created. For example it would have been ‘easy; to create a
interpretive video, however I felt like creating something a little more
abstract, impressionistic would have suited the song better. I decided to use
this basis of a conventional break up song and really try to evoke the emotions
out of the audience. I didn’t want them to just feel sympathy or understand why
it was sad. But rather I wanted the audience to really find the deeper layer,
which I understood would be a hard thing to achieve in such a saturated topic.
My music video in short
worked on the basis of a loving relationship breaking down. The music video
would follow the girl as she walks endlessly alone, with flash backs in black
& white of the good times they shared together. . I really wanted to
emphasise this sense of loneliness and how the break up has left her at the lowest
you can possibly be, having that feeling that nothing else mattered she was
alone and she is to stay alone all the way to the end of the music video.
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