Music Video Outlets

Social Media

Social media is an online platform that allows people to connect and interact with others, as they are able to share and post content. One example of a social media outlet would be Facebook, this is because it allows people to freely interact with each other whilst also being able to watch music videos through their feed or what is posted on the artists account.
Facebook allows for the audience to be kept up to date with  news of the artist by their account, for example Skepta can post a new release of a new music video as he did with 'Shutdown'. By using a social media site it allows skepta to market his new single without paying for it, which is esspecially better for him as he is signed to an independent label, meaning he has little money fo rhis new music videos. Moreover, the audience are not able to download the video from Facebook and 'fights' can happen in comments sections causing a lot of negativity if they dont agree with skeptas new song Shutdown.
For the institution (facebook) they can constantly make money from advertisement as more and more people use their site. Skepta though is able to gain some feedback from his audience and able to get some good publicity as when he posts a music video, the audience will constantly share it and tell others. A negative for Facebook is that there is a constant influx of new social media sites being created which adds a lot of competition, and for the artist they have to constantly update their facebook page and possibly get some negative comments from people.

mainstream TV

This type of media is non-subscription TV, where it is not required to pay for any extra packages, however it is limited to what channels are available for the consumer to watch. An example of mainstream TV would be freeview, this allows the consumer to watch tv and only have to pay their TV licence fee. Freeview also allows people to be able to watch music videos when a channel has produced a program.
In a sense to watch music videos becomes free and is on all the time. But, music is of course has a wide range and not everyone likes the same thing, therefore audiences may not even watch it simply as they don't like what has been produced. A major problem for the institution and for Freeview is that they have to buy the right to exhibit the music video which is a risk as perhaps not many people will even watch it.
Furthermore, Freeview has to compete with many other services and outlets which in some aspects are perceived as a much better way to watch music videos. Of course though, for the artist its another platform that they can get more publicity from and continue to grow their audience, as an example Kygo may have grown his audience from mainstream tv showing his music video Firestone which is much like Fallout boy and the music channel outlet. However Kygo before Firestone were certainly not very popular worldwide, and now their music video Firestone is being exhibited on Freeview, so their is a big contrast from where they were to where they are in recent times.

music channels

Different to mainstream TV, music channels are specifically specialized in viewing music videos on the channel, which amounts to 90% of their content leaving little space for any other programs. A example of a music channel would be Kerrang, this channel mainly specializes in the rock genre and much of its content exhibits rock music videos. By watching Kerrang the audience will be able to discover new bands that perhaps they haven't heard of before and like their music, the audience also get a nonstop feed of music videos that they like and haven't got to wait for a music video based program to come on which has to be done on mainstream TV.
But the audience do have to wait for their favorite band/music video to come on as it is not on demand and there are many advertisements in between which can be very annoying. The artist/band though, in this case Fallout Boy and their new single "Uma Thurman" can get more publicity & exposure plus, its free which of course is great for them and their new music video as now more people are aware and sales will constantly increase for their new single.
However for Kerrang, there isn't a stable number of viewer ratings as people will watch when their favorite music video comes on. plus, music channels are becoming less popular because the audience has to wait, whereas there are better platforms of media that people can use to get what they want when they want. So in actual fact maybe Fallout boy's new single 'Uma Thurman' might not really get that much exposure as it would get from being posted on a YouTube channel for example.

direct cd/ special edition cd/ dvd releases

This outlet is unlike the others as it produces a hard copy of the music video for the consumers to keep and watch offline upon purchase. HMV whom sell a deluxe edition CD from Bob Dylan is an example of a special edition CD which enables the consumer to listen to all of the songs without having to wait for them to come on TV or go online and search for them. The deluxe edition of course is good for the audience as there is some extra and maybe exclusive content available.
The audience also get to keep and watch all of his songs without having to download anything or go online plus they can share the CD around with other friends and family. but, the hard-copy does cost more then an actual download, and they are hard to find because less shops sell hard copies as more people are using downloads as they are faster and easier. As the hard copies price was a negative for the audience it benefits the institution (HMV) as they make a better profit, but a major problem is as everything is going digital, their sales will decrease and perhaps go bankrupt.
For Bob Dylan as a more of an older artist he is still able to make some money and kept in the minds of his audience, as now he targets more of the older generations which will by CD's rather then download digitally. His new album 'Shadow in the night' is able to sell because these traditional methods of buying hard copies for his audience are still very much the norm so he may have faded a little but he is till in the eye of his main target audience.

streaming websites

Streaming websites are a platform that allow people to access content on demand, and don't have to wait for their favorite music video to come on TV, instead this outlet allows for quick and easy access. An example for this outlet would be YouTube as this website allows people to find the content they want very quickly and whenever they want, fitting the demand aspect. From an audience point of view, YouTube is a free, easy, and can give them a voice through the comment section which are very good aspects of the website. However, when watching a music video there can be some buffering which is annoying and the audience have to wait for advertisement to play at the start of the video, which again is frustration and annoying.
From an institutional point of view the advertisement makes them money, and for the artist eg Shawn Mendes who was not very well known can post a music video 'Stitches' and get massive publicity from the website. They are able to use YouTube as a way of showcasing their work, when 'stitches' came out it excelled Mends' career and has been allowed to enter a new sector of media from Vine to music.
Although YouTube URL's create a very easy way to get an illegal download from, and for the artist in this instance Drake, he could lose a lot of money on a music video as no one is purchasing it, the audience are just watching it on various free websites.

artist websites

An artists website is another platform online that allows the audience to view products and music on the website, however every artists website will differ to become more unique and add a individual style.
Adele's website is an example of this outlet as when compared to Taylor swifts website there is a clear difference,  Adeles websites first main features are her new album 25 and also when clicking to go watch her music videos her new single Hello is the first to come up. This illustrates how she wants to really push her new release for the audience to go buy it.
Adeles website is particularly good for the audience it is very easy to navigate around, also the website allows for the audience to see things that perhaps they wouldn't know, such as a brief overview of her life story. however the websites are not publicized as much which means not everyone knows they are available. What could be seen as a little annoying is the music videos are not always embedded on the website but rather a link to a YouTube page an example would be Justin Biebers website, his new songs such as 'what do you mean' are a link which is frustrating to the audience as they want it instantly and not have to wait to go through YouTube. For the artist the website allows for another platform of advertisement for new music videos etc, and is another source of income as they can sell merchandise to the audience. But, due to other websites and platforms of media the artists website is not used that often which means that money injected into creating it and produce merchandise for the website may become a loss.

downloads (legal & illegal)

An online site that allows people to download a keep-able copy of the music video to view offline whenever preferable. Downloads may be legal which itunes would be a perfect example of however, music videos have to be purchased, there are also illegal websites to be able to download music videos for free in which an example of this would be Clip Converter. Itunes is a online platform where people can buy singles, albums, or the actual music video among other things, when bought the download is in your possession and free to play on demand. Clip Converter is a website that allows people to input the URL and download the music video for free, and like Itunes it can viewed on demand and offline.
When buying a song/music video legally from Itunes eg. 'Keep Up' from KSI & JME there is a guarantee to the audience of good quality of sound but also a good quality music video. However if the same music video (Keep Up) is downloaded illegally perhaps there is not that guarantee of quality, of course a negative but it was free and haven't had to purchase it. With Itunes it is expensive to buy them which is a reason why people would rather take the risk and illegally download the song/music video.
For itunes though it has become a lot more popular, and more people use them rather then purchase a hard copy which means less competition and a greater income from sales of music. For KSI it means he will also receive a greater  income but also continue to get a higher rank in the charts. Although, a major negative is that itunes will always lose money as more people are using clip converter to get the music video for free, which increases clip converters income as more institutions wish to advertise on their website.